India and China’s geopolitical tension resulted in PUBG getting kicked out from India. PUBG Corp. and its parent firm Krafton is reportedly ready to pour $100 million in the comeback plan. Along with the plan to upgrade its security, the company will provide customized in-game changes for India.
PUBG goes big: $100 million investment, 100 plus staff for India
India is the biggest market for PUBG. Noted from SensorTower’s data, India alone takes over a quarter of PUBG’s worldwide downloads with over 175 million downloads. Unfortunately, the game had to lose its access in India due to the souring geopolitical situation between the country and China.
PUBG is ready to plan out the biggest scheme for the biggest comeback in its biggest market. To commence with the strategy, the South Korean gaming company will cut China’s Tencent Game IP rights as well as its operating license in India. Economic Times India reported that PUBG Corp. will further establish a subsidiary in India for the relaunch of the game. The company intends to hire over 100 employees to work on its business, esports, and game development in India. PUBG Corp. will also take over the operation for the new game, “PUBG Mobile India”, directly.
PUBG to follow India’s demand
Data privacy was the main reason for PUBG’s ban in India. To resolve the problem, PUBG Corporation promises to prioritize safety for the new PUBG mobile. According to Mint, PUBG Corporation will further conduct regular audits and verifications on the storage systems that store Indian users’ data.
Additionally, there will be customized in-game changes that only apply to India. Changes that PUBG Corporation provides for India varies from improved contents that cater to local needs, a new game arena set, starters with clothed characters and non-customizable hit effect colour. PUBG Corp. also plans to hosts e-sports tournaments in India.