In the last six years, Apple acquired about 100 companies. This means that once every 3-4 weeks there is a company that joins the giant technology.
At a meeting of the company’s shareholders, Apple’s Chief Executive, Tim Cook said the acquisition was carried out with the aim of technology and talent, quoted by the BBC, Wednesday (22/2/2021).
One of the biggest purchases was Beats Electronics for US $ 3 billion. For your information, this headphone manufacturer was founded by rapper and producer Dr. Dre.
Apple is also known to buy music recognition software company Shazam. The acquisition was carried out in 2018 with a value of US $ 400 million.
Apple Acquisition of Small-Scale Technology Companies
The acquisition of Apple is carried out at small-scale technology companies and will later include their innovations in Apple products. This has been done for Face ID technology.
Face ID technology contribution is known to come from a 3D sensing company from Israel called PrimeSense.
In addition, Apple has indeed acquired companies from various industries ranging from self-driving to podcasts. Several years ago the technology giant also bought several AI companies, virtual reality businesses, podcast businesses and payment service startups.
But it’s not that easy for a company to buy from Apple. For example, Elon Musk failed to persuade Tim Cook to buy Tesla in 2013.
Elon said that he had approached Tim Cook to buy an electric car business. But Apple’s boss did not attend the meeting.
Despite owning 100 companies today, Apple’s acquisition value is still far below its tech competitors. Apple’s ten biggest purchases are still worth significantly less than other acquisitions made by other companies.
Call it Microsoft, which spent US $ 26 billion for Linkedin. Then there is Amazon buying Whole Food worth US $ 13.7 billion and WhatsApp being acquired by Facebook with US $ 19 billion.