The franchise business is quite tempting compared to opening your own business. Before opening a new franchise business, you need to be able to think of something more powerful in order to win the market.
Here are 3 steps you must do if you want to have your own franchise:
1. Think a spectacular idea
Think ideas carefully before you start. For example, if you want to open a different culinary franchise business than others, use the cheapest ingredients such as cassava or other sweet potatoes.
By choosing that way, you have indirectly promoted traditional food to the people who nowadays mostly do not know food like that anymore. F
After thinking ]the type of your franchise business, then you determine the name of your product next.
You hve to find a name that can be easily recognized by the general public. Don’t be too difficult to spell and use mild language or even slang language.
2. Prepare a cool packaging
After everything has been cleared, then the next step is to determine an attractive packaging to attract consumers.
A food or any product that is sold without packaging will reduce people’s interest and even make them disappointed, because it feels less hygienic.
It will be better if you make a unique packaging for your product. Try to make the packaging as attractive as possible.
3. Do market research to find out consumer interests
You have to know the market segmentation because it is intended for the success of your Franchise business. Thus, you need to do research or survey directly to know the customer interests.
According to entrepreneur.com, market research aims to understand the reasons consumers will buy your product. It studies such things as consumer behavior, including how cultural, societal and personal factors influence that behavior.
When you want to start a food franchise business, at least you must be able to determine a strategic business location and in accordance with its socio-economic environment.