Xiaomi takes over the second spot for global smartphone shipments. The company also noted a stunning year-over-year growth record through its Q2 numbers.
Noted from Tech Crunch, the year-over-year global smartphone shipments for Xiaomi inclined 83%. The figure further accounts 17% of the global market.
Xiaomi now ranks second globally. Samsung occupies the first rank by a relatively small margin, 19% of shipments. Apple falls to the third with 14% after a slow down in its solid growth. Fellow Chinese manufacturers such as Oppo and Vivo, on the other hand, sit together on the top five at 10% a piece.
Xiaomi: to expand beyond smartphone
Xiaomi’s success, according to Canalys, is likely pushed by its contrasting pricing with premium priced offerings from its competitors: Samsung and Apple.
Ben Staton of Resarch Manager noticed a change in Xiaomi’s business model from challenger to incumbent. The company also shifted its initiatives. Xiaomi now channels partner consolidation and is being more careful in managing older stock in the open market Stanton said in a release.
According to Stanton, Xiaomi is leaning toward the mass market. In comparison to Samsung and Apple, however, the average selling price for Xiaomi is around 40% and 75% cheaper respectively.
“So a major priority for Xiaomi this year is to grow sales of its high-end devices, such as the Mi 11 Ultra,” Stanton continued, as quoted from Tech Crunch.
Despite the long and ongoing feud between China and America, Xiaomi found particular success in Latin America, Africa and Western Europe. Accordingly, the company is aiming to take on Samsung by expanding more its business.