McDonald’s, a global fast food chain, records earnings surprise thanks to BTS.
The Wall Street Journal (WSJ) reported on the 28th (local time) that global store sales surged 40.5% year-on-year in its second quarter earnings released by McDonald’s. Compared to the second quarter of 2019, before the coronavirus outbreak, the figure rose 6.9 percent.
Net sales surged 57% year-on-year to 5.89 billion dollars, while net profit rose to 2.22 billion dollars, five times higher than that of 483.8 million dollars a year earlier.
McDonald’s earnings surprise was attributed to the sensational popularity of the release of “BTS Meal” and Crispy Chicken Sandwich in more than 50 countries in collaboration with BTS in February, according to CNBC. McDonald’s also said, “The BTS set has greatly helped improve performance by increasing customers’ visits to stores.”
The BTS set menu includes McNuggets, French fries, and sauce. As BTS fans flocked to stores and purchased competitively, McDonald’s stores around the world were lined up, and in Indonesia, some stores were closed for fear of coronavirus. In some countries, McDonald’s sales were close to the highest level ever as restrictions on restaurant regulations and the BTS craze combined due to the coronavirus.