Thanks to the popularity of the Korean series “Squid Game,” Netflix also hit an all-time high. Netflix, listed on the New York Stock Exchange’s NASDAQ on the 30th (local time), closed at $610.34, up 1.88% from the previous day. It also hit a maximum of $619 during the day.
Netflix has posted a weekly increase of more than 3% this week alone. This is contrary to NASDAQ’s recent plunge in nearly 3% on the 28th due to concerns over rising U.S. prices and interest rates. Netflix’s stock price rose last year as its subscribers surged as the COVID-19 pandemic issued a home evacuation order, but its subscriber growth and return plunged this year with the economic resumption. Squid games have reversed this trend.
Bloomberg reported on the same day, “The squid game, which is gaining sensational popularity around the world, raised expectations for Netflix content,” adding, “Wall Street experts are optimistic that the influx of new Netflix subscribers will increase in the future.”
Earlier on the 27th, Netflix co-CEO Ted Surandos said, “Squid games will definitely be the most popular non-English-speaking programs in the world,” adding, “They are likely to be the most popular films of all time, including English-speaking dramas.” Since its first release on Netflix on the 17th of last month, Squid Game immediately set a record of No. 1 in North America and No. 1 in the world.
Meanwhile, “Squid Game” is gaining popularity by producing similar content in the online game sector, according to U.S. game media such as Polygon. On the game platform “Roblox,” where users directly produce and share content, games similar to squid games or made with motifs have recently emerged as the most popular content form.