Google, the world’s largest search engine company, and Microsoft, the largest software company, performed well side by side during the still on going pandemic.
According to the Financial Times (FT) on the 26th (local time), Google’s third-quarter sales rose 41% year-on-year to $65.120 billion. This is the highest in 14 years. Net profit also nearly doubled from the previous year to $21.3 billion.
The background of Google’s performance is the increase in sales of digital advertising businesses, including search, maps, and YouTube. Google’s advertising business sales rose 43% year-on-year to $53.13 billion. Google’s biggest growth engine this year in cooperation with Canadian e-commerce company Shopify to simplify the display of advertising purchases and search results of 1.7 million small and medium-sized business owners.
Apple strengthened privacy measures in April, making it difficult to measure the effectiveness of advertising on iPhones, which also returned to Google. This is because many brands have moved to Google to execute advertising expenses. Advertising sales of YouTube, the world’s largest video sharing site, also rose 43 percent to $7.21 billion.
Microsoft, like Google, also saw a significant sales effect from COVID-19. This is because Microsoft’s various cloud services have become popular as telecommuting and remote classes have spread. Microsoft said its sales in the third and fourth quarters of this year amounted to $45.3 billion, an increase of 22% year-on-year. Net profit rose 48% to 20.5 billion months. In fact, sales of cloud computing services such as Microsoft’s “Azer” increased by 50% year-on-year, and sales of the entire MS cloud business, including this, were estimated at $20.7 billion.