Leading into 2020, social networks appear primed for both active engagement and active scrutiny in social media marketing.
Here are 4 ways to dominate social media marketing in 2020.
1. Lead Generation by Gathering Data
A perfect way to do this is to direct social media users to the website’s landing page where visitors can opt-in to receive something of interest. For instance, an e-book, in return for their contact details.
From there, you can use the data on your own terms, if you want to retarget through Facebook ads, integrate new contacts into your email marketing, or whatever.
2. Text Message Marketing with SuperPhone
In 2020, as a marketer, you too will look at how to integrate text message messaging into your company communications.
You can use social media as a weapon. And then, you can get more traction out of your audience and stop social media exhaustion until you have leads that you can target through text.
3. Private Messaging on WhatsApp and Slack
With all the noise on social media, it can be difficult to stand out, which is why social media marketing in 2020 should include ways to connect social media activities to other marketing strategies.
Along the same lines of collecting data and engaging in text message marketing, you can also use the major social media networks as a feeder source for creating private groups on messaging platforms. For instance, WhatsApp and Slack.
4. Use GIPHY
Build a couple of brand-related GIFs and add them to GIPHY. It is a low-risk, high-reward growth hack because anyone can find your GIFs via GIPHY. And also, add them to their content on social media.
When lightning strikes and some users who have a wide presence in social media share your GIFs, you can end up increasing exposure for your own brand.