In social media, you must not only engage but also engage consistently. The key to building meaningful relationships is to join the conversation. By reaching out to people in your community and responding to their comments, you can set the agenda.
Here are 4 ways to make social media work for your business.
1. Be Authentic
Just be yourself. Share and tweet, and share the stuff you are interested in. Don’t pretend to be what people say you want to be.
So don’t try too hard to make it perfect; if you do, then you’ll never put up something or, worse, you’ll lose faith with your customers.
If it’s Instagram, Facebook, or Pinterest, your opinions are what matters. Write things you and your friends truly care about your community.
2. Engage, Engage, and Engage
Through social media, the primary aim is to create connections and add value. That is where most people find themselves slipping. They work too hard to build content and put it out but instead they don’t step in and connect with their audience.
That means don’t talk at people but post what you think is cool. Talk with people and really engage. Respond to comments. Jump into communities. Share your perspective and point of view.
3. Don’t Oversell
Get to know people, engage honestly, and join in the conversation. To emphasize this point, don’t dominate it.
Giving advice and offering suggestions will make you seem helpful, knowledgeable, and trustworthy.
Get people to ask you about yourself, rather than telling them about yourself, and they’ll be more receptive.
4. Tell Them How to Reach You
Be sure that your followers know how to get on with you. Give them your web address, email address, telephone number, and management of social media where possible. Using the same username where possible on all social media sites.
Social networking provides you with the ability to create a large sales force that will be more effective than anything you would bring on staff. Your crowdsourced sales team will be out there telling you all about those people who are interested in your product or service.
People are much more likely to trust your mark and make a purchase based on a recommendation from a friend than listening to what you have to say.