When you commit to showing up as who you are, regardless of your previous status or even the size of your audience, you can immediately experience some delightful advantages of getting more “personal brandings” in your marketing.
Here are 4 personal brandings you need to know.
1. People Trust Other People More than They Trust Brands
If you build content about who you are as a person (your beliefs, your perspectives, your passions), your audience creates a much deeper bond and trust, because they almost feel they know you personally.
They gobble your recommendations, open to your particular ways and strategies, you become a celebrity in their social media world, and your celebrity status will naturally attract higher-paying clients.
2. People Connect to Stories More than Facts
When you show up as who you are, you often share stories, intentionally or otherwise. You tell tales of how you overcame the impossible obstacles in your way and share how you’ve helped your best clients to step into their bigger vision.
The more you practice storytelling, the more strategically you are able to use our personal experiences as a tool to generate lead.
Via these stories people who know about our link and relate to you in a deeper way. Later this kinship fuelled with powerful emotion the answer to your offers, programs, and opportunities.
3. Personal Connection is Competition-Proof
When businesses don’t put upfront a personal brand, they have to compete on price, quality, and other general attributes.
Leveraging a personal brand provides the benefit of standing out in a way that explicitly appeals to the followers’ hearts.
4. Your Personal Brand is Fail-Proof
The best part is that your personal brand allows your journey to continue uninterrupted, even if your business closes or transforms.
The audience you’ve built does not depend on what you do professionally, and you can leverage your visibility and monetize it with your fresh idea without starting from zero.