Accurate branding can really help you grow your business. It is unfortunate that people still confuse branding as marketing. The fact is, marketing and branding are two different things. Coming up with a proper brand identity can really portray who you are, and what your company actually is.
Marketing vs branding: where do we draw the line?
Branding comes way before you start marketing. It is how you determine your products or services. In setting a brand identity, you need to answer an array of questions related to your business’s personality and values. A clear brand can resonate with the target customers. Hence, potential customers can develop a sense of trustworthiness and loyalty towards your business. Realistically, you need to define your business’s identity before offering your products or services to your customers, right?
Marketing, on the other hand, acts as the helping tool to deliver the message of your brand. It targets your specified audience while (amplifies) the core values of your brand. There are types of different marketing strategies that can be implemented online or offline, such as SEO, content marketing, social media marketing, and other types.
How branding affect your business
Believe it or not, your business’s persona matters in this digital age. A lot of people have come to consider certain business’s value before purchasing a product or service. The aftermath of the Black Live Matters movement is one example. Ever since the movement blew up, people have started to “cancel”, or to stop purchasing products of racist companies.
Visiture mentions your brand as “what people are going to remember you by and what is going to make loyal customers out of them”. So, think deeply about how you want your business is perceived by your customers. The answers to questions for creating your brand identity can really affect your business in the long run.