There are countless of accessible social media on the Internet that you can use for your business. Will you need them all to promote your business? The answer is simple: no. Not only it is time-consuming, but you will also need a lot of money to hire social media staff. Moreover, some of the social media might not even be a big help to your business anyway.
Visiture compiled several social media that might be helpful to your business. Check out which social media could help your business known to your potential customers!
Facebook, the king of social media tribe
Facebook is easily applicable to almost all forms of business. Visiture mentions with annual revenue of more than $12 billion and over 1.4 billion members, Facebook easily tops other social media. Facebook user base is heterogeneous. Users can also share a variety types of posts, from text, photos, videos, and others.
Twitter the chirpy bird
Twitter is currently the most sought after social media in several countries. Visiture notes that Twitter has at least over 300 million active users. Twitter’s characteristic is their limitation of 140 characters per post. While this could be a nuisance to some type of business, it also means space for companies’ creativity. Wendy’s is a successful example of successful social media marketing.
E-Commerce’s favorite: Instagram
Instagram might be much more appealing for e-Commerce sites rather than other types of business. With its main feature of posting photos and videos, it definitely is more suitable for visual and audiovisual contents. Take into considerations that Instagram is now acquiesced by Facebook. Page control for Facebook and Instagram is now easier. Instagram also allows advertising like Facebook does too.
Google+, the power behind multiple social media
Though previously called a Facebook copycat, Google+ has found its significance in social media marketing. Every social media account is most probably connected to google, mainly through e-mail. Google+ allows you to separate your contacts into circles and communities, easing users in knowing which are the potential customers, and which are the business clients. Google+ can also link your business into other Google-owned companies like Youtube, and Google products namely Google Maps, Google Drive, and many others.