To build a brand, there are actually a lot of steps that you have to apply. To speed up the process, follow these 7 steps to building a business brand that will guide you from the start quoted from investopedia.
Determine the Brand Slogan
A catchy slogan that is able to represent the vision and mission of your brand is something that is important but still difficult to create.
A short and descriptive slogan that can represent your brand will be easy to recognize, and you can place it as a headline on a business website, on business cards, and even on social media.
It is important to remember that slogans can be changed as the brand grows.And also every time you come up with a new strategy for marketing purposes, such as Pepsi which has changed its slogan 30 times in the last few decades.
Determine the Appearance / Brand Style
It is important to determine both the colors and fonts which contained in your brand. After determining your brand name and slogan, then it is time for you to determine its appearance visually. What is the main color which used? What font which is used?
You can look for color inspiration using a tool like Stylify.me and decide which font to use by looking for inspiration through Font Pair.
Brand Logo Design
Whether you create it by yourself or aska designer, a logo will become the face of a brand, so it must be able to visually represent the values, vision and mission of your brand.
People will get to know your brand through your logo, so keep in mind that a brand logo must be memorable, unique, and measurable.
You can also use a simpler approach when designing logos, such as the minimalist concept that Google offers through its logo, or even Facebook and Twitter.
Continue to Develop Your Business
When you have created the logo and slogan, then you still need to building a brand. The brand must always exist and remain consistently when your customers interact with it.
You will continue to shape and evolve your brand every time you get new customers and learn who they are and how to interact with them to increase engagement.
Keep your reputation in the market, especially in front of loyal customers, so that you are able to create a customer base that is loyal to your business.