Your brand is one of the base parts of your business. Investing more time in developing your brand might really help you grow your business in the long run. Previously, we have learned several things to consider in creating an engaging brand that Stephen Dalby suggests. Here are four more points to consider in developing a brand, as noted from Forbes!
Think of creating a brand as a continuous process!
Your brand is more than a name, a tagline, and a logo. Your brand needs to constantly develop, along with the products you offer. Dalby suggests focusing the changes on your brand’s meaning and values. Keeping your brand relevant to your audience and target customers are also important. The point is, don’t stop with your current brand!
Creating an original brand
While tweaking the names and logos of already renowned brands, such as Gucci, Hershey, Burger King, or others, is a common tactic used by some people, you better not follow them. First, you might get sued by them. Secondly, the chance of you getting your name out from using such lazy tactic is small.
Instead of copying your competitors, try to study more about their brand. Then, come up with your own colour. Be unique, and be proud of your peculiarity. Creating a business brand that really speaks about yourself will attract more audience.
Get to know your audience
Dalby mentioned that an engaging brand means that it connects with the audience. Hence, you need to find out about your target audiences, including their behaviours and habits. If possible, find out about their preferences. To do this, you can review the existing data and analytics of your business, conduct surveys, or ask them for feedback and comments. Once you know your audience better, it will be easier to think of what step you need to do next to grow your business.
Write about your brand
As a businessman, you will need to share your brand and the idea behind with your coworkers, audience, media, and even investors. Dalby suggests writing it all out and publishing it for easier access. Define your brand’s values, and what makes your brand unique. Make sure your writing is easy to understand!
Lastly, Dalby mentioned that his brand has also gone a lot of changes through time. However, these changes are needed in creating a business. Along the process, every businessman will encounter several occurrences that broaden his or her perspective and purposes, which eventually lead to these changes. So, one more thing to note is that “it is okay to change.”