A lot of things have started to change due to the pandemic, including strategies to implement in promoting your business. Fear not, Forbes noted 10 points from Young Entrepreneur Council for you to follow about promoting your business through public speaking. Find out below!
Scroll through your contact list
For starters, open your contact list. It could be your alma matter, a local industry-relevant organization, or a simple podcast. No matter how small the event is, try to accept any offer given. At this phase, try to shift your goal from promoting your business to building relations. Take this as your chance to practice public speaking for your business.
Utilize speaker-matching platforms
Brittany Hodak suggests using SpeakerFlow Intel Engine. Platforms like this help you get connected to the best events for you. Once you’ve set on a schedule, do your best to become the speaker. Getting yourself known for a good speaker could get you more gigs in the future. More events to fill in means more opportunities to get your business known better too.
Explore social media for possible opportunities
Once you gain success as a speaker, you will get the chance to fill in bigger events. Don’t shy out from looking on opportunities on social media. Slack channels and LinkedIn are some recommended platforms to look for. Keeping your eyes out for new and innovative places could be another opportunity to pitch new ideas in the field.
Partake in trade shows
Trade shows are often held to display new products or technologies. This is a great chance to showcase businesses’ unique features. Brand owners can also show their expertise through such events. Trade shows are great events to let yourself and the business you have to a lot of people. Hence, it is best not to miss out such events.
Build your online presence
A lot of followers in your personal social media can also bring you more offers. Try to utilize various online platforms available. You can write blog posts, create videos to upload on YouTube or start a podcast to gain more followers. Building an online reputation really helps you in posting your worth, not only as a public speaker but also as a businessman.