There are many ways to improve your e-commerce site platform and page speeds. One of the most influential is search engine optimization (SEO).
Search engine optimization (SEO) experts will also tell you that slow pages hurt organic rankings across all devices.
So, with these factors in mind, let’s talk about how you can win more customers—through search and overall—with faster load times and better site performance.
Here are 4 essential things to improve your e-commerce site platform and page speeds.
1. Look for an e-commerce Platform That’s Fast—Out of the Box
Your business needs an e-commerce platform that is equipped with infrastructure to help load times. As merchants, you should be discussing improvements to the backend of your site with your platform provider so that your websites load for shoppers quickly.
2. Use Fast and Reliable Hosting
Your hosting service and infrastructure can influence your e-commerce site performance (especially during high-traffic and high-transaction days).
When researching hosting platform requirements, look out for two things.
First is memory or bandwidth limits for scaling during flash sales and seasonal promotions. And secondly is projected traffic and peak user load to avoid crashes from a sudden spike in visitors
3. Use a Content Delivery Network (CDN)
A Content Delivery Network ( CDN) is a network of servers spread across the globe. It distributes the distribution load of content through the server nearest to the location of your client, making the experiences of local users quicker.
Since more e-commerce sites are going global, a CDN—or in the case of Shopify, dual CDNs—is a non-negotiable ingredient for platform performance.
4. Organize your tracking with Google Tag Manager
Customer data collection can also be a time and resources burden for your developer, IT, or marketing teams.
Writer: Irly Nurvitasari