An online website plays a big role in the digital world’s business. Especially with more people around the world expected to start opting for online shopping. Here are three key points in creating a website that works for you, as quoted from Forbes: credibility, marketing, and building brand awareness.
Website for the business: building credibility
When it comes to online shopping, proving the credibility of your website and business is the top priority. With how many scammers online, most online shoppers will check on the credibility of the website first. But how do you establish your credibility?
Start off by creating an “about” section. Explain your value consistency, transparency, and more about your business on the page. If necessary, tell a little bit about your company’s history. Being transparent give your business a boost of credibility. Also, note to always be truthful with the story you tell. When the story you tell is inconsistent, people will lose trust in your business.
Being consistent with your style can also show your credibility. Using similar colours, visual styles, text and writing styles is not only pretty to look at. It also gives your website a character. Always double check on your content for grammar or spelling errors. An accurate, clean website will definitely attract more clicks.
Business marketing through your website: how to
The easiest way to do so is by hiring someone to produce and publish content. Make a blog for your business. Compile comments from customers on the blogs and share it on the blog. Promote your business’ products or services. Attract more people into your site through a friendlier approach.
If possible, optimize each page to show up in the SERPs (search engine result pages). This way, popular and relevant keywords search on the search engine will lead people into your websites.
Establish brand awareness
Your website is doing well and people are clicking into your online store. But, no order has been made yet? Calm down. You are currently building your business’ brand awareness by doing enough.
It takes people some time to build trust. They might be flocking in your blogs regularly. But they still need to learn more about your business. They could be comparing your business to other businesses. This process could take a few weeks and even months.
Upon the process, just remember to keep on developing a relationship with your users. You can also try to gather contact information to send them new offers, or personalized offers to them. Hold a free guide or free trial event in exchange for their email address. Increase your blog subscribers by holding giveaway events. Ask your users for advice on your business. Attracting people to your website is important, but making them stay is as much important.
A website sure might help you grow your business. But, it is going to take time, money and energy. At the end of the day, your effort matters too.
Writer: Mira Imaniar