Personal branding or self-image is how you represent yourself, both from appearance, speaking style and also character. Then, what are the benefits of creating personal branding in the work environment?
Each person will be “labeled” according to what others see. For example, according to co-workers; person A is a disciplined employee. It means that personal branding in Person A is a positive image.
The conclusion drawn from the people around him that he is a disciplined person may be seen from the nature of person A who never comes late to the office or some other considerations.
Benefits of creating Personal Branding
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As a differentiator
As an employee, of course you have colleagues who have job responsibilities similar to yours, for example, you are one of 5 marketing people in the company.
Professionally, you and your co-workers are the same.
However, the personal branding that exists between you and your co-workers is definitely different.
You can display personal branding that is much better, such as always doing your job quickly and precisely, or also showing initiative in your work.
That way, a positive self image will be formed. More simply, through the personal branding process you seem to say that this is the quality of yourself that you have while they don’t.
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Building Connections through Personal Branding
If your self-image is positive, of course this will benefit you in the work environment.
The higher the positive image that is in you, the higher the level of trust that your coworkers will give you.
That way, the connection between you and your co-workers will be even wider. Not only colleagues in the team, but also between teams.
Wouldn’t it be nice to have a positive self-image at work?
Because this will be related to the achievements you achieve as an employee.
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Increase the Authority Level
Have you ever noticed that there are parties in the company whose opinions are always heard even though they are not the highest level in the company?
If so, it means that the person has succeeded in increasing the level of authority that is in him. An increasing of the level of authority also means an increase in the trust given by others to that person.
You can also increase your authority level by continuing to build a positive self image. Show that you do have authority over the work you have, so people will trust you when you give opinions related to the field you are working on.
So, those are the benefits of creating personal branding in work environment.
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